Development & Projects
Every message we send passes through an SMSC we designed and built ourselves. That freedom to build is why new messaging features, API additions and client-specific work reach you quickly — and why custom projects are not constrained by someone else's roadmap.
The entirely custom architecture of our SMSC, which was fully developed in-house, lends itself to custom development which is not constrained. This leads to the World Text SMSC being at the forefront of SMS technology and preferred partner for many.
Our SMSC & team
A bespoke platform, built entirely in-house: reliable, redundant and fast, with specialist telecoms developers who own every layer of it.
How the platform evolves
Because we are not dependent on a third-party vendor or a white-label SMSC, new services and additions to existing ones ship quickly, and client-specific work runs alongside the core platform with the same reliability.
How we build it
No third-party platform to wait on
Because the stack is built and maintained in-house rather than white-labelled or licensed, new services and changes to existing ones ship quickly. There is no vendor roadmap to negotiate and no compatibility cycle to sit out.
Specialists, not generalists
The development team are telecoms engineers with years of experience in SMS and SS7-side protocol handling. Specialist questions stay in-house too, so answers do not depend on another supplier.
Built for reliability under load
The architecture was designed from the ground up for exceptional reliability, redundancy and fast throughput — the same properties that keep large, time-critical campaigns moving.
Some of our development work
Features already live on the platform, and the work still under way to extend them.
Dynamic content with Smart Tags
Personalise every outbound message at send time. Smart Tags already support {name} substitution from your contact lists; the same mechanism is being extended so any custom field you upload to Communicator Pro flows through into your bulk SMS campaigns.
Send at the right hour, everywhere
Group contacts by time zone and schedule a send relative to each recipient's local time. A 9am campaign for your UK list arrives at 9am in the UK rather than 3am in the US, without you maintaining separate schedules per market.
Separate access for every role
Give teammates their own username and password, grant only the functions their job needs, and revoke access the moment it changes. Operational control stays tight as your messaging team grows.
Cloud SMSC without owning hardware
Run on the World Text SMSC rather than buying, hosting and maintaining an SMSC of your own. Route through our delivery network or keep your existing carrier connections and pay a transaction fee per message.
Custom development beyond the SMSC
The larger projects we take on are not only new features inside the platform. Custom services are developed alongside the core SMSC and inherit the same reliability and redundancy, so what we build fits around how your team already works.
Desktop applications
Standalone tools that talk directly to the SMSC — sending, receiving and administering messaging on a desktop workstation instead of through a browser. Built for teams that work best with an application at hand rather than a web interface.
CRM plugins
Messaging inside the CRM people already use, so a customer record and a text message never live in different windows. Pull the number, send the message, see the reply where the rest of the conversation history sits.
White-labelled and shrink-wrapped platforms
Our platform does not have to carry our name. Delivered as a packaged, ready-to-deploy solution for organisations that need to present SMS under their own identity, with the same engine behind it.
Have a project in mind?
If you have an idea for text messaging — or you are not sure whether it is possible, or where you would start developing it yourself — our in-house developers would like to hear from you.
Transform Messaging with World-Text
Send SMS messages from one platform. Use the HTTP API for alerts and notifications, or two-way messaging for conversations. Volume pricing and delivery reporting included.